How target audience research helps increase sales

As part of the business programme of the international exhibition HouseHold Expo spring 2020 to take place on March 24-26 at Crocus Expo IEC, Dotorg Agency will talk about “How target audience research helps increase sales”.

  • A few simple methods for getting the right information from the consumer. The method the “bad-good-perfect product”. SCORE and other efficient methods.
  • How to find insight?
  • Findings of the research. Simple talk on a complex subject.
  • What to do next? Metaphor of the brand – how to turn insight into design.


Arseny Kutovoy — general director

Alexey Kovalenko — strategy director

dotorg1    dotorg2   

Dotorg Agency specialises in strategic branding for becoming the market leader.

TOP-100 of the Digital Design & Creative rating by Ruward.

TOP-100 of design agencies of Russia by Tagline.

TOP-100 of the Russian creativity rating by Rating Runet.

Customers of the agency: Sistematika Group, Lanit Group, Ak Bars Nedvizhimost, Morton Group, AM Development, Danilovsky Market and others


March 24-26, 2020, Moscow, Crocus Expo IEC, pavilion 2, halls 9, 10 and 11

Participation in the event is free after an on-line registration.

We are looking forward to seeing you at Household Expo, Stylish Home. Gifts,

Christmas Box and Outdoor Dacha
the biggest Russian B2B exhibitions of household goods, good for country life and gifts!


Business programme producer
Galina Shevchenko, This email address is being protected from spambots. You need JavaScript enabled to view it.
+7 (910) 426-01-61, +7 (495) 363-50-32

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Organizers: Russian Hotel Association, LLC «MOKKA Expo Group», Group of Companies Mayer J. Group. Official support: Chamber of Commerce and Industry of RF.
20 Ovchinnikovskaya Embankment, building 1, Moscow, Russia Tel.: +7 (495) 363-50-32/33,; e-mail: