For the first time the business programme of HouseHold Expo will include events dedicated to the topic of a private label

Irina Krechetova, business coach specializing in business transformation, development of new directions, creation of own business, will talk about practical tools for a successful launch of private labels on the market and increasing company profits.

Topics of the master-class:

  1. Objectives and advantages of private label launch for a network.
  2. Choice of branding strategy and private label development.
  3. Stages of private label launch.
  4. Pricing models.
  5. Efficient private label merchandising.
  6. Methods of private label promotion.
  7. The most widespread mistakes of launching a private label.

krechetovaSpeaker – Irina Krechetova

Business coach specializing in business transformation, development of new directions, creation of own business.

  • Over 18 years of experience in consulting and management;
  • Over 19 years of practical experience in sales and marketing;
  • Over 76 implemented projects in the sphere of creating and developing sales and marketing systems;
  • Launch and development of 3 Internet shops with a total turnover of 250 mln. rubles a year;
  • Creator of the course “Sales management” of the MBA programme at the Moscow Business School;
  • Lecturer at the Caspian School of Business. Course “Sales management”;
  • The best speaker of METRO EXPO 2017;
  • Creator of the course “Evaluation of shop performance” for franchisees of Metro Cash&Carry Russia.


September 11-13, Moscow, Crocus Expo IEC, pavilion 2, halls 9, 10 and 11

Participation in the event is free after an on-line registration.

We are looking forward to seeing you at Household Expo, Stylish Home. Gifts и Christmas Box
the biggest Russian B2B exhibitions of household goods and gifts!


Business programme producer
Galina Shevchenko, This email address is being protected from spambots. You need JavaScript enabled to view it.
+7 (910) 426-01-61, +7 (495) 363-50-32

Subscribe to news

News subscription successfully completed!

News subscription successfully completed!

Organizers: Russian Hotel Association, LLC «MOKKA Expo Group», Group of Companies Mayer J. Group. Official support: Chamber of Commerce and Industry of RF.
20 Ovchinnikovskaya Embankment, building 1, Moscow, Russia Tel.: +7 (495) 363-50-32/33,; e-mail: